Analytics That Respect People
Use aggregated signals—anonymous footfall, engagement zones, conversion trends—rather than invasive tracking. Publish what you measure and why, then design experiments with clear hypotheses. When staff understand the purpose, they participate, adjusting displays confidently. Over months, you will prototype not just layouts but behaviors, learning which gestures spark conversations, which intervals invite trial, and which rhythms turn wandering interest into purchase or heartfelt, shareable insight.